Jordan Robledo of the Gay Times lauded the songs "eerie" sound, "hypnotizing" vocals, and its "unapologetic" lyrics. Slant Magazine 's Alexa Camp analyzed that the song is a "stark contrast" compared to her two previously released singles, " No Time to Die" and " My Future". Steffanee Wang of Nylon cited that the song is a "dark-sounding bange" and "sheds the self-seriousness of her last few releases and lets loose". Mike Wass of Idolator viewed the song as a "defiant banger" and said it was "easily her catchiest and most commercial song since "Bad Guy". Good Morning America 's Josh Johnson described the song as a sequel to Eilish's number one hit " Bad Guy". Rachael Dowd of Alternative Press commented that the song "shows another side to some may have never seen before". In a five-star review, Thomas Smith of NME noted that Eilish "fuses critical philosophy with a swipe at the haters on her thrilling new single, a deliciously spicy tale that will no doubt have fans decoding every line". Glenn Rowley of Billboard mentions that the song has Eilish's "signature throbbing beats" and "whispery vocals". "Therefore I Am" was met with positive reviews from music critics. In the bridge, Eilish laughs as she claims she does not know who the person is, repeating: "I'm sorry, I don't think I caught your name". Laura English of Music Feeds theorized that she is singing about "articles about her baggy getups to paparazzi shots when she wears normal clothes". In the first verse, Eilish expresses disdain towards the constant media coverage about her and demands the charlatans to stop speaking her name as if they know her personally. As the song continues, Eilish does not feel the person is what they believe themselves to be. In the chorus, Eilish makes fun of an unknown person, telling them that they believe they are "the man", while beginning to wonder the reality of existence. She explains that she is an individual with a mind of her own and does not require anybody making decisions on her behalf. Lyrically, Eilish sings about disregarding people's opinions towards her. Moreover, the track uses a synthesizer throughout the hook and has braggadocios rapped verses in between each hook. Music critics have commented that the song features instrumentation consisting of a bassline, kick drum, "disaffected vocal performance" and a "swaggering beat". Both the title and corresponding line are a reference to Cogito, ergo sum, a philosophical statement coined by René Descartes. Musically, "Therefore I Am" is an uptempo pop, dark pop, R&B, and electropop track, that has hip-hop influences. I feel like a natural, and don't take me seriously, you know? I love it." Composition and lyrics I feel that I sound very much like…I'm just fucking around. I'm very curious to see what people get from it and also what they feel when they hear it. In an interview with Zane Lowe on Apple Music 1, Eilish explained: "You know this song is very, very up for interpretation. On November 9, 2020, Eilish announced on social media that "Therefore I Am" would be released on November 12, 2020, while simultaneously revealing the cover art. On September 14, 2020, during an Instagram Live session, Eilish revealed she would release a new song and music video. Eilish performed the song at American Music Awards of 2020 in November 2020 and as part of a concert film and a world tour in support of Happier Than Ever.ĭevelopment for "Therefore I Am" began in January 2020, and continued throughout quarantine during the COVID-19 pandemic. In the video, Eilish is by herself in the empty shopping mall, eating and drinking various foods and beverages from Wetzel's Pretzels, Hot Dog on a Stick, and Chipotle Mexican Grill. The song's music video, directed by Eilish herself and filmed inside the Glendale Galleria shopping mall in California, premiered on the same day as the single release. It peaked at number one on the singles charts in Greece, Ireland, Lithuania, and New Zealand, alongside receiving a platinum certification in Canada from Music Canada (MC). The song further reached the top five on the Billboard airplay Hot Rock & Alternative Songs and Mainstream Top 40 charts. The song peaked at number two on the US Billboard Hot 100, giving Eilish her fourth top-10 hit in the United States. "Therefore I Am" was featured in 2020 year-end lists by multiple publications, including Billboard, NME, and Uproxx. The song received positive reviews from music critics, with many of them comparing it to Eilish's hit single " Bad Guy". Eilish wrote the song with its producer, Finneas O'Connell. It is an uptempo, hip hop-influenced pop, dark pop, R&B, and electropop track. It was released on November 12, 2020, through Darkroom and Interscope Records. " Therefore I Am" is a song by American singer-songwriter Billie Eilish and the second single from her second studio album, Happier Than Ever (2021).
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